Services
Your marketing team is stretched thin. You need content that performs, but you don’t have the bandwidth to concept, produce, and deliver it at the level your brand demands. That is where I come in.
I plug into your team as a creative partner who handles the heavy lift: strategy, creative direction, and production oversight. You keep control. I bring the execution.
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1. Content Strategy – Define the story before you spend the budget.
I work with your team to map audience insights, brand positioning, and business goals into a content plan that actually drives results. This includes competitive analysis, platform strategy, creative briefs, and a production roadmap. Ideal for brands launching new campaigns, entering new markets, or rethinking their content approach entirely.
2. Creative Direction – One vision from concept to completion.
From scripting to storyboarding to on-set direction, I lead the creative process so your campaign stays on-brand and on-strategy at every stage. I have been creative lead for Amazon, Walmart, Nestle, Stouffer’s, Giant Bikes, and dozens more. Whether it is a single hero spot or a 30-asset content suite, the creative stays cohesive.
3. Production Consulting – Get more out of every shoot day and every dollar.
If you already have a production team but need senior oversight, I consult on shoot planning, vendor selection, budget optimization, and post-production workflows. This is built for in-house teams that want agency-level creative without the agency overhead.
4. Full Production – Brief in, finished content out.
My team and I handle the entire production pipeline: pre-production planning, casting, location scouting, crew management, on-set direction, editing, color, sound, and delivery. 350+ commercials produced and counting. You hand me the brief. I hand you content that converts.
The process
Step 1: Discovery – We start with a free consultation. I learn your brand, your audience, your goals, and what has and hasn’t worked before.
Step 2: Strategy – I develop a creative strategy and content plan tailored to your objectives. You review, we align, and then we move.
Step 3: Production – I lead the creative execution with my team, keeping you in the loop at every milestone. No surprises. No scope drift.
Step 4: Delivery + Performance – You get finished, platform-ready content. I stay engaged post-launch to review performance data and optimize for the next round.
