Amazon
Amazon brought us in to support Climate Pledge Friendly with content that makes sustainable shopping easier to understand and easier to act on. Our goal was to turn a complex ecosystem of certifications and products into clear storytelling that helps customers discover Climate Pledge Friendly items and feel confident choosing them.
The work reached billions of views and supported 600% growth in Climate Pledge Friendly adoption, proving the power of clear, human storytelling paired with platform native execution.
Consumer campaign content: We created a set of videos and guides that show how to find and buy Climate Pledge Friendly products on Amazon, using simple, visual storytelling to reduce friction and make the experience feel effortless.
Climate Pledge Friendly Day assets: We produced a tailored version of the campaign for Climate Pledge Friendly Day, spotlighting the moment, the deals, and the breadth of sustainable products to drive awareness and participation.
Climate Pledge Fund case studies
In partnership with the Climate Pledge Fund, we produced documentary style case studies featuring funded companies. Each film highlights the founders, technology, and real world impact behind the businesses Amazon is backing to reach its climate goals.
