DIN TAI FUNG
We created a Lunar New Year film centered on a multi generational family celebrating together at Din Tai Fung, using emotion and tradition to deepen brand connection during a key cultural moment. The campaign was supported by a photo shoot that captured the energy, color, and warmth of the in restaurant celebration for social and paid placements.
We produced a brand film that captures the full Din Tai Fung experience, from the warmth of the front of house to the precision and craft behind the scenes. Shot across multiple restaurants, the piece highlights the details that define the brand, hospitality, consistency, and the artistry that makes every location feel unmistakably Din Tai Fung.
We’ve partnered with Din Tai Fung’s North America team to develop a consistent visual style across multiple videos, creating a cohesive content identity that strengthens brand storytelling over time. As they expanded with new restaurant openings, we produced a legacy documentary celebrating the origins of Din Tai Fung and the values behind the brand. We continue to collaborate closely with their marketing team to refine the look, tone, and creative system so every new piece of content feels unmistakably Din Tai Fung.
We produced a landmark brand film featuring the founders and their sons, who now lead the company. It was the first time in 25 years the family shared their story publicly, spotlighting Din Tai Fung’s craftsmanship, values, and generational legacy.
