Magic Johnson

Magic Johnson’s team enlisted our expertise to craft a launch video for the rebranding of Atlanta Life Insurance Company, an institution with a profound legacy of supporting the African American community. Drawing from the rich history highlighted on their website, our narrative celebrated over a century of resilience, empowerment, and commitment to economic advancement within the African American community.
We focused on Atlanta Life’s roots in providing financial security and its evolution into a modern insurance powerhouse. Incorporating historical footage, current-day achievements, and a forward-looking vision voiced by Magic Johnson, the video was designed to honor the past while propelling the brand into its promising future.
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