Pella Windows
For Pella’s campaign, we created a memorable character named Bud, a pesky salesman whose aggressive tactics sharply contrasted with Pella’s genuinely helpful sales approach. This stark comparison effectively highlighted Pella’s customer-friendly ethos, resonating well with audiences and driving a significant increase in sales. Due to the campaign’s success.
Pella requested a follow-up commercial the next year. This sequel saw Bud encountering a real Pella salesman, further emphasizing the company’s commitment to supportive and non-intrusive customer service. The continued storyline not only entertained but reinforced Pella’s brand values, boosting customer trust and loyalty.
