CASE STUDY
How a Single Amazon Commercial Became a Multi-Million Dollar Creative Partnership
Amazon
Climate Pledge Friendly, Private Brands, Baby, Pets
Creative Director
Multi-Year Partnership
92x
Return on Investment
3M+
Units Sold
600%
Recognition Growth
THE CHALLENGE
Amazon Needed a Creative Partner, Not a Vendor
Amazon needed someone who could build a consistent, compelling voice for Climate Pledge Friendly, a brand with high legal scrutiny, strict guidelines, and a complex story to tell.
The work had to perform at scale across premium channels without ever compromising the brand. Finding someone who could operate within Amazon’s system and still deliver work that moved people was the challenge.
THE APPROACH
One Script Became a System
Ali Murtaza came in as creative lead and built a repeatable process for quarterly commercial production. He wrote every script, directed the visual storytelling, and managed many aspects of the relationship.
But the work was never just about delivering spots on time. It was about earning trust, quarter after quarter, until he became an indispensable extension of the Amazon team.
That trust compounded. When the Climate Pledge Friendly campaign produced results no one expected, Amazon didn’t look for another agency. They expanded the partnership. Ali was brought into Amazon Private Brands, Baby Registry, and Pets, each requiring a distinct creative strategy, tone, and approach.
“Our goal was to show some growth, but your content grew audiences recognizing the brand by 600%.”
Amazon
THE RESULTS
Numbers Amazon Calculated Themselves
92x return on content investment. 3 million incremental units sold. Billions of impressions across Amazon Prime, Disney+, and premium distribution channels.
Numbers that earned a seat at the table with four divisions and a multi-year contract. All of it driven by creative work that started with a single script.
THE PARTNERSHIP ARC
From One Commercial to Four Divisions
Year 1
One commercial for Amazon Climate Pledge Friendly, turns into 4. Billions of impressions. 92x ROI. The campaign exceeded every benchmark Amazon had set.
Year 2+
Multi-year contract renewal. Expanded into Amazon Private Brands, Baby Registry, and Pets. A multi-million dollar creative partnership built from performance and trust.
