Ali Murtaza
Senior Creative Director. Producer. AI Specialist. Los Angeles.
Ali Murtaza is a Senior Creative Director and producer at Lemonlight in Los Angeles. For more than ten years he has turned brand strategy into content that performs for Amazon, Walmart, Nestlé, Pfizer, Zillow, NASDAQ and more than 100 other clients.
350+ commercials. 24 countries. Teams of 20. A 70% pitch win rate.
Selected Results
- Amazon Climate Pledge Friendly. A single commercial became a multi-year partnership. The campaign returned 92x ROI and sold more than 3 million units. Read the case study.
- Walmart Fulfillment Services. Ali built the creative voice for WFS across 4+ countries and markets. Walmart sent him to China twice to film its sellers. Read the case study.
- Din Tai Fung North America. After 25 years of word-of-mouth growth, the brand had no visual identity. Ali built its first one. Read the case study.
AI in Production
Ali was early to AI production and went deep. He uses Midjourney, Runway, ElevenLabs and Kling every day, for concept frames, previz, voice and motion.
AI makes production faster and cheaper. It does not replace taste. The tools are only as good as the story behind them.
What Ali Does
- Content strategy. Define the story before you spend the budget.
- Creative direction. One vision, from script to final cut.
- AI product implementation. AI built into your production workflow.
- Fractional creative leadership. Senior creative oversight without agency overhead.
- International content strategy. Helping brands like EcoFlow and Reolink win American audiences.
At a Glance
- Name: Ali Murtaza
- Role: Senior Creative Director and Producer, Lemonlight
- Based in: Los Angeles, California
- Experience: 10+ years, 350+ commercials, 24 countries
- Clients: Amazon, Walmart, Nestlé, Pfizer, Mars, Zillow, NASDAQ, Din Tai Fung
- Specialties: Creative direction, content strategy, AI video production, international brand strategy
- Contact: info@thinkali.com | linkedin.com/in/thinkali
